I recently attended a workshop where the goal was to hone my “elevator pitch” – something I’d be struggling with for a while (big shout out to David J Price – an absolute Legend in this space).
Finding a simple way to explain what I do, the problems I solve for my clients, my point of difference had been a challenge for a while.
I came away with a few fresh ideas and a renewed confidence in my pitch.
Getting clarity for all of us around our zone of genius is so empowering. I’d felt so frustrated prior to the workshop and I ended up with refreshed sense of why I love my work so much.
So what is my zone of genius? I’m so glad you asked!
I’m a teacher – but I don’t work in schools
I’m an interpreter – but I don’t work for the United Nations
I’m a story-teller – but my kids are grown
I fill the gap between your bookkeeper and accountant – your numbers tell a story and I’ll tell you what the story is for YOUR business. I interpret your books and teach you how to grow your business by empowering you to understand the story of your numbers.
So WHAT is the story your books are telling you? Are you only looking at the bottom line on the Profit & Loss Statement which tells you how much net profit you’ve made? Are you only looking at the balance of your bank account? That’s only PART of the story. This is common mistake made by many business owners and can be costly to your business.
My vision is to change the statistics for the businesses in Australia who don’t survive the first 12 months to 3 years. That HAS to change and I want to be the catalyst for that change.
If businesses have the support they need, there’s absolutely no need for them not to be profitable in the long term. I see so often where people don’t understand how to manage the basics like cash flow and the effect that has on their entire business.
I may never know the effect I have on businesses in Australia but it brings me so much pleasure offering any tid-bits of information where and when I can (I encourage you to follow me on social media for some ideas on creating a successful business). And of course, the joy it brings, working with some truly amazing people, helping them achieve their goals of creating a better life for themselves and their loved ones.
Supporting you in your business success
Karen Whitely
Educating & empowering small business for long term profitability
61 482 080 430